The
Full-House Package

 

Our Full-House packages cover all the essential marketing strategies and customer-facing assets you need to launch or relaunch your business. We have a Lite and Standard option to choose from.

Standard

Our process has been tried and tested, and results in high-quality, sustainable brands. This methodology is made up of three phases, namely...

1

Brand

Defining what your brand stands for and how you look to your customers.

2

Build

Developing a group of consistent and considered marketing assets.

3

Bind

Connecting your new or refined brand to your primary customers.

Phase 1

Brand

  1. 1Brand Blueprint: To kick-start the process we will facilitate a 4-hour Free Dive Workshop with you and your team. This allows us to develop your Brand Blueprint, a 1-page piece of foundational brand strategy. This is your Holy Grail, guiding all brand and marketing-related decisions of your business. This includes defining your brand positioning (what you stand for), your target market, competitor set, personality, and values as well as the key message to take to market.
  2. 2Brand Logo: Built off of the brand blueprint, Brandright will then develop three strategically reflective and objective logo options for you to choose from.
  3. 3Brand Style Guide: Based on the approved logo we will develop a comprehensive Brand Style Guide which will define the look of your brand. This guides all internal and customer-facing designs and communication, including correct logo usage, the brand’s colour palette, typography, use of imagery and general design style. All-in-all, this is the document every designer working on your brand will use to ensure your brand always looks its best.

Phase 2

Build

  1. 4Business Stationery: Utilizing the Brand Style Guide, we will design a collection of essential business stationery, including your business card design (and Final Art / DTP to get it print-ready), letterhead design, email signature design and html email signature builder tool enabling you to generate email signatures for current and future employees.
    *Business card printing costs will be quoted separately.
  2. 5New Website: Next we will build a simple*, branded, hard-working, lead-generating website to engage your customers. This will include designing the website wireframes for structure and UX purposes, website copy or wording, website design and finally website development. The website will be responsive so that it works on any screen size, and will incorporate basic SEO features. Most importantly, your website will be built to actually achieve powerful results for your business.
    *Please note: for more complicated or functionality-rich websites, we’re able to assist but an additional surcharge will be quoted.
  3. 6Sales Brochure: Lead by the website content, Brandright will design a sales brochure. This will be a tangible printed brochure* to act as a meeting leave-behind and an emailable PDF brochure for digital communication.
    *Brochure printing costs will be quoted separately.

Phase 3

Bind

  1. 7 Communication Strategy: Now that your brand has been properly defined and you have all your key assets in place, Brandright will deliver a Communication Strategy to connect your new brand to your target market. This strategy tells you where best to spend your available budget to reach your market and achieve results. Budget, objectives, and timings will influence the Communication Strategy.

Please note: the full set of deliverables listed will be provided. This approach and every item has been proven to deliver the best results.

OK, so what do I get?

Deliverables-orange, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

DELIVERABLES

   
  • 3x Workshops
  • 1x Brand Strategy document (PDF)
  • 3x logo options & 1x final logo in various formats
  • 1x Brand Style Guide (PDF)
  • 1x Stationary Suite
  • 1x Website
  • 1x Sales Brochure
  • 1x Communication Strategy (PDF)
Deliverables-range icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

DELIVERABLES

 
  • 3x Workshops
  • 1x Brand strategy document (PDF)
  • 1x list of brand name options (if required)
  • 3x logo options & 1x final logo in various formats
  • 1x Brand Style Guide (PDF)
  • 1x Stationary Suite
  • 1x Website
  • 1x Sales Brochure
  • 1x Communication Strategy (PDF)
time-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

TIMINGS

 

5 Months

cost-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

COST

  

Cost R250 000 excl. VAT
or
Cost per month R50 000 excl. VAT

exclusion-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

Exclusions

 
  • Website URL domain name search and bookings, as well as any trademark requirements, are performed by the client.
    •   
   

Lite

Our process has been tried and tested and results in high-quality, sustainable brands. This methodology is made up of three phases, namely...

1

Brand

Defining what your brand stands for and how you look to your customers.

2

Build

Developing a group of consistent and considered marketing assets.

3

Bind

Connecting your new or refined brand to your primary customers.

Phase 1

Brand

  1. 1Brand Blueprint: To kick-start the process, we will facilitate a 4-hour Free Dive Workshop with you and your team. This allows us to develop your Brand Blueprint, a 1-page piece of foundational brand strategy. This is your Holy Grail, guiding all brand and marketing-related decisions of your business. This includes defining your brand positioning, your target market, competitor set, personality, and values, as well as the key message to take to market at launch.
  2. 2Brand Logo: Built off of the Brand Blueprint, Brandright will then develop three strategically reflective and objective logo options for you to choose from. A Style Scape will be developed to guide the broader design look and feel.

Phase 2

Build

  1. 3New Website: Next, we will build a simple*, branded, hard-working, lead-generating website to engage your customers. This will include designing the website wireframes for structure and UX purposes, website copy, website design and, finally, website development. The site will be responsive so that it works on any screen size and will incorporate basic SEO features. Most importantly, your website will be built to actually achieve powerful results for your business.
    *Please note: for more complicated or functionality-rich websites, we’re able to assist, but an additional surcharge will be quoted..

Phase 3

Bind

  1. 4 Communication Strategy: Now that your brand has been properly defined and you have your new website in place, Brandright will deliver a Communication Strategy to connect your new brand to the right target market. This strategy tells you where best to spend your available budget to reach your target market and achieve results. Budget, objectives, and timings will influence the Communication Strategy.

Please note: the full set of deliverables listed will be provided. This approach and every item has been proven to deliver the best results.

OK, so what do I get?

deliverables-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

DELIVERABLES

 
  • 2x Workshops
  • 1x Brand Strategy document (PDF)
  • 1x Logo Options & 1x Final Logo (all formats)
  • 1x New Website
  • 1x Communication Strategy (PDF)
time-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

TIMINGS

  

3 MONTHS

cost-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

Cost

 

Cost R125 000 excl. VAT
or
Cost per month R41 666 excl. VAT

  
exclusion-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

Exclusions

 

  • Printing of the brochure
    and stationery items.
    •  
  • Website URL domain name search and bookings, as well as any trademark requirements, are performed by the client.
  
steps-orange icon, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.
  

NEXT STEPS

Get in touch, send us an email, or give us a call.


   CONTACT

Please get in touch to discuss your business, to see how we can help.

Roeland Square, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.

Unit 50, Roeland Square
Drury Lane
Gardens
Cape Town
8001