Marketing Strategy

To kick-start the process we will facilitate a 4-hour Freedive Workshop with you and your team. This allows us to develop your Brand Blueprint, a 1-page piece of foundational brand strategy. This is your holy grail, guiding all brand and marketing-related decisions of your business. This includes defining your brand positioning (what you stand for), your target market, competitor set, personality, and values as well as the key message to take to market.

Once your brand has been properly defined and messaging clarified, Brandright will deliver a communications strategy to connect your brand to the right target market. This strategy tells you where best to spend your available budget to reach your market and achieve results. Budget, objectives, and timings will influence the communications strategy.