New Brand

 

Starting a business and building its brand is no easy task. If you’re just getting going with that business idea you can’t stop thinking about or already have your brand’s name and venture capital sorted, Brandright is here to help. Our tried and tested brand building process will get your brand out of the starting blocks and ready to take on the world.

Is this for me?

If you are a Start-up or new SME owner, wanting to start on the right foot, with over R500k (or about $50k) seed capital investment allocated to marketing in year 1, this is for you.

Overview

First off, we help you stress-test your business idea and lay it’s crucial strategic brand foundations. We find out what will make you stand out in an oversaturated market. This helps to define the brand and allows us to move onto giving it a relevant name, logo and look and feel. From here, we're able to develop all your key assets including a website for lead generation, a sales brochure and business stationery. Only once we get to this point, where the brand is solid and looking its best, do we shift our focus to your customer. We work out the best ways to connect your newly developed brand with its potential customers through a marketing strategy and then connect you with one of our trusted agency partners to develop relevant advertising creative material and to implement a launch campaign. For more detail on this proven process, read on.

OK, so what do I get?

What we do works. Our process has been tried and tested and results in high-quality, sustainable brands. This methodology is made up of three phases, namely: Brand, Build and Bind.

Phase 1

Brand

  1. 1Brand Blueprint: To kick-start the process we will facilitate a 4-hour Free Dive Workshop with you and your team. This allows us to develop your Brand Blueprint - a 1-page piece of foundational brand strategy. This is your holy grail, guiding all brand and marketing-related decisions for your business. This includes defining the brand positioning (what you stand for), your target market, competitor set, personality, and values as well as the key message to take to market at launch.
  2. 2Brand Name: Once the brand has been clearly defined we will embark on a name generation exercise (if your business doesn’t already have one). We’ll provide you with name options to consider, each linking to the brand blueprint to help you achieve your goals.
    *Please note: we ask that website URL domain name search and bookings, as well as any trademark requirements, are performed by you.
  3. 3Brand Logo: Built off the brand blueprint, Brandright will then develop three strategically reflective and objective logo options for you to choose from.
  4. 4Brand Style Guide: Based on the approved logo we will develop a comprehensive Brand Style Guide in which will define the look of your brand. This guides all internal and customer-facing designs and communication, including correct logo usage, the brand’s colour palette, typography, use of imagery and general design style. All in all, this is the document every designer working on your brand will work from, to ensure your brand always looks its best.

Phase 2

Build

  1. 5Business Stationery: Incorporating the Brand Style Guide, we will design a collection of essential business stationery, including your business card*, letterhead design and email signature design in PNG format**.
    *Business card printing costs will be quoted separately.
    **For businesses with a high staff count, we recommend an HTML email signature builder tool which would be an additional surcharge.
  2. 6New Website: Next we will build a simple*, branded, hard-working, lead-generating website to engage your customers. This will include designing the website wireframes (for structure and UX purposes), website copy or wording, website design and finally website development. The site will be responsive so it works on any screen size and will incorporate basic SEO features. Most importantly, your website will be built to actually achieve results for your business.
    *Please note: for more complicated or functionality-rich websites, we’re able to assist but an additional surcharge will be quoted.
  3. 7Sales Brochure: Lead by the website content, Brandright will design a sales brochure. This will be a tangible printed brochure*, to act as a meeting leave-behind and an emailable PDF brochure for digital communication.
    *Brochure printing costs will be quoted separately.

Phase 3

Bind

  1. 8Marketing Strategy: Now that the brand has been properly defined and you have all your key assets in place, Brandright will deliver a Marketing Strategy to connect your new brand to the right target market. This strategy tells you where best to spend your available budget to reach your market and achieve results. Budget, objectives, and timings will influence this marketing strategy.
  2. 9Agency Selection: Based on the marketing strategy we will recommend an appropriate agency partner to develop the creative “big idea”, any advertising creative required, manage the launch campaign and become the official agency on record.

Please note: the full set of deliverables listed will be provided. This approach and every item has been proven to deliver the best results.

Time Frame and Payment

The full process will take 4-months to deliver and is payable over 4 equal monthly instalments in advance. A clear, detailed timing plan will be provided upfront to hold us all accountable and keep your brand surging forward.

Is this speaking your language?

If your brand or business idea can benefit from partnering with us, please get in touch.

Please get in touch to discuss your business, to see how we can help.

Watson Ferguson

Unit 50, Roeland Square
Drury Lane
Gardens
Cape Town
8001

Drop us a note

By submitting this form, you agree to the processing and storing of your data for use by Brandright as described in our Privacy Policy.