Why not define your new start-up with a comprehensive suite of marketing strategies and customer-facing assets, getting you set for a successful launch. Boom!
Starting a business and building its brand is no easy task. If you’re just getting going with that business idea you can’t stop thinking about or already have your brand’s name, logo and venture capital sorted, Brandright is here to help. Not many advertising agencies can manage a successful start-up launch. Agencies want to make cool ads. It’s a delicate process we take seriously and treat with respect. With over 50 start-up brand launched under our belts, we have all the confidence and experience bringing your brand to life. Our tried and tested brand building process will get your brand out of the starting blocks and ready to take on the world.
Our tried and tested brand building process results in high-quality, sustainable brands. This methodology is made up of three phases, namely:
Defining what your brand stands for and how you look to your customers.
Developing a group of consistent and considered marketing assets.
Connecting your new brand to your primary customers.
To kick-start the process we will facilitate a 4-hour Free Dive workshop. We spend time understanding you, your business, your ambitions, imagining what your brand could be like, allowing us to put crucial strategic brand foundations in place. This allows us to develop your Brand Blueprint, a 1-page piece of foundational brand strategy. This is your holy grail, guiding all brand and marketing-related decisions for your business. This includes defining the brand positioning (what you stand for), target market, competitor set, how your benefits stack up to the category, and key message to take to market.
From there, we’ll develop the visual identity of your brand to ensure that it matches your ambitions. Built off the brand blueprint, we will develop three strategically reflective and objective logo options for you to choose from. Once approved, we will develop a comprehensive Brand Style Guide in which will define the look of your brand. This guides all internal and customer-facing design and communication, including correct logo usage, the brand’s colour palette, typography, use of imagery and general design style. This document that will ensure your brand always looks consistent and professional.
Once we have your brand strategy and visual identity defined, we can move into the Build phase. This covers developing a group of considered and consistent marketing assets or “touch points”, which can be described as any element that facilitates an engagement between a brand and a customer. This includes your packaging, point-of sale, brochureware, corporate stationery, activation and event collateral, and importantly, your website. We’ll tackle each and every build project individually, ensuring all elements are aligned and consistent before going out to market. This will maximise the impact of the launch campaign and improve success rates.
From here, we work on connecting your new brand to your newly identified target markets through an advertising campaign of sorts. A Communication Strategy tells you where best to spend your available budget to reach your market and achieve results. Your budget, objectives, target market and time pressure will influence the communication strategy.
Based on the communication strategy, we will develop all the creative and advertising material required. We’ll write the PR press releases, we’ll design the Google ads, we’ll develop the first month of your social media content. Finally, we will be in a strong position to run a 6-month campaign to get your brand and message out there. Once the campaign is live, we will monitor the campaign effectiveness through monthly performance reviews where as a team we’ll dive into the reports, discuss learnings and how best to optimise and improve the campaign results. Our involvement doesn’t stop here, we follow through ensuring that your start-up brand is optimised and able to maximise every opportunity during those early stages of your brand lifecycle.
Why not complete the contact form below so we can schedule a 30min Teams call to discuss your specific marketing challenges and ambitions?
Just imagine the possibilities if Brandright could get your brand right too.
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