Beyond simply brand credibility, figuring out your website’s purpose is very important. Every website has a job to do – it needs to achieve something. This could take the form of gathering leads, driving sales, attracting talent or engaging customers. Typically, websites should only try to do ONE thing very well rather than many things. We build websites based on their primary intended purpose.
Gone are that days that you need to build a website for desktop viewing and a separate mobi-site for viewing via mobile devices, and Web Developers are grateful for that! Large monitors, tablets and phablets – today every visitor uses slightly different screen sizes when visiting your website. A website needs to be responsive; in other words, it needs to be viewable and navigable on every screen size.
Your new website needs to incorporate Search Engine Optimisation fundamentals from the outset, so it can be easily found and ranked by Google. Convincing Google that your brand is an authority on specified subjects will ensure a high volume of organic traffic arrives at your website. However, SEO is not a once off task performed by our talented Web Developers. Clients achieve best results with always-on SEO-improvement tasks, including both on-site and off-site activities. SEO is often included as a key channel in our Digital Campaigns for clients.
Every good Web Developer worth his/her weight in salt knows that the User Experience (UX) throughout your website needs to be simple and straightforward, ensuring that customers don’t get lost and bounce from your website prematurely. Carefully considering which pages to build, how pages are interconnected, each pages’ structure as well as the ideal user navigation, increases your important conversion metrics, especially leads and sales.
We believe that Google Analytics needs to be incorporated into your website from the very start. This vital data will illuminate where the site is working well and where it is not. Beyond site improvements (which is an always-on activity) Google Analytics provides the data to measure digital campaign effectiveness, something invariably in your brand’s future.
When last did you spend 1-hour on someone else’s website? You probably can’t remember. It’s an inconvenient truth to learn that your customers won’t spend much time on your new fancy website, regardless of how many beautifully produced case study videos or interesting blog articles you’ve included. We must offer users a 10-minute read. We need to land key points so that an informed user performs a desired action e.g. completes the contact form, picks up the phone, or sends an email. Anything more or anything less is suboptimal and reduces your website’s effectiveness.
Our Web Developers love building quality websites on the WordPress platform. Every time we venture away from WordPress we regret it instantly. WordPress themes help us start strong from a design structure perspective and plugins offer a multitude of different features, which automatically update, keeping your website up-to-date and working hard for you.
We’ll kick off with a Website Workshop, enabling our Web Developers to share a Site Map for consideration, for structure and UX purposes. Then, we’ll write the website copy or wording, covering headlines and all body-copy. Then we’ll progress into low-fi design, followed by website design, guided by your brand style guide. Finally, we’ll jump into the all-important website development phase of the project.
Your new website will be responsive so it works on any screen size, feature SEO fundamentals, incorporate Google Analytics and most importantly, it will be built to achieve powerful results for your business. Sounds good? What are you waiting for?
Why not complete the contact form below so we can schedule a 30min Teams call to discuss your specific marketing challenges and ambitions?
Just imagine the possibilities if Brandright could get your brand right too.
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