Reinvent your business with a comprehensive suite of marketing strategies and customer-facing marketing assets, getting you set for a purposeful rebrand to take on the new world.
How has your business changed over the past 5-10 years? Do you offer the same product portfolio today? Has your executive team remained in place? Are you attracting new customer groups or loosing relevance with your historic market? Are you still servicing your suppliers and customers in exactly the same way? A little aethereal maybe, but does your brand recognise itself in the mirror today?
To stay relevant, every business needs a rebrand or brand refresher every once in a while. This need exists for both new and established businesses, B2B, B2C, in every industry and every size of business. Businesses grow and change, and the brand needs the flex to accommodate these developments. If not, brands become outdated and redundant.
Not many advertising agencies can manage a successful rebranding exercise. Agencies want to make cool ads. It’s a delicate process we take seriously and treat with respect. To us it’s not simply a “rebrand” but a “brand refinement”. We need to hold onto all the good things that make up your brand and only enhance the aspects letting it down or which have become superfluous. With over 50 successful brand refinement projects behind us, Brandright has the experience to pivot your brand, taking it to new heights.
Our tried and tested brand building process will get your brand relevant, looking good, and ready to take on this new world. Our process results in high-quality, sustainable brands. This methodology is made up of three phases, namely:
Defining what your brand stands for and how you look to your customers.
Developing a group of consistent and considered marketing assets.
Connecting your refined brand to your primary customers.
To kick-start the process we will facilitate a 4-hour Free Dive workshop. We spend time understanding you, your business and your ambitions, allowing us to put crucial strategic brand foundations in place. This allows us to develop your Brand Blueprint, a 1-page piece of foundational brand strategy. This is your holy grail, guiding all brand and marketing-related decisions for your business. This includes defining the brand positioning (what you stand for), target market, competitor set, how your benefits stack up to the category, and key message to take to market.
From there, we tweak or entirely overhaul the visual identity of your brand to ensure that it matches your ambitions. Built off the brand blueprint, we will develop three strategically reflective and objective logo options for you to choose from. From progressing your current logo by 20% to totally new logo designs. Once approved, we will develop a comprehensive Brand Style Guide in which will define the look of your brand. This guides all internal and customer-facing design and communication, including correct logo usage, the brand’s colour palette, typography, use of imagery and general design style. This document that will ensure your brand always looks consistent and professional.
Once we have your brand strategy and visual identity defined, we can move into the Build Phase. This covers developing a group of considered and consistent marketing assets or “touch points”, which can be described as any element that facilitates an engagement between a brand and a customer. This includes your packaging, point-of sale, brochureware, corporate stationery, activation and event collateral, and importantly, your website. We’ll tackle each and every build project individually, ensuring all elements are aligned and consistent before going out to market.
From here, we work on connecting your refined brand to your existing or newly identified target markets through an advertising campaign of sorts. A Communication Strategy tells you where best to spend your available budget to reach your market and achieve results. Your budget, objectives, target market and time pressure will influence the communication strategy.
Based on the communication strategy, we will develop all the creative and
advertising material required. Finally, we will run a 6-month campaign to get your brand and message out there. Our involvement doesn’t stop here, we follow through ensuring that your newly refreshed brand is optimised and able to maximise every opportunity.
Why not complete the contact form below so we can schedule a 30min Teams call to discuss your specific marketing challenges and ambitions?
Just imagine the possibilities if Brandright could get your brand right too.
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