Marketing Strategy

Our signature service, the Brand Strategy, is designed to provide you with a clear, concise, and actionable base for your marketing strategy that will guide all your brand and marketing-related decisions. At Brandright we’ve enhanced the brand strategy framework, the Brand Blueprint.

The Brand Blueprint is a 1-page foundational brand strategy document that serves as your brand’s holy grail. This essential tool encapsulates the core elements of your brand, ensuring every move you make aligns with your overarching vision and goals. It includes:

• Brand Positioning: What does your brand stand for? This defines your unique place in the market and what sets you apart from the competition.
• Target Market: Who are your ideal customers? We identify and detail your primary audience, ensuring your marketing efforts are laser-focused on the right people.
• Customer Benefits: What do your customers gain from your brand? We highlight the key benefits that resonate most with your audience.
• Brand Comparison: How does your brand stack up? We provide a clear picture of your brand’s strengths and areas for improvement compared to your competitors.
• Key Message: What is the central message you want to convey? We craft a compelling message that captures the essence of your brand and appeals to your target market.

To kick-start the process, we facilitate a 4-hour Freedive Workshop with you and your team. This collaborative session is the heart of our Brand Strategy service. During the workshop, we dive deep into your brand, extracting valuable insights and information that will shape your Brand Blueprint. The Freedive Workshop is an intensive, interactive experience where we explore your brand’s core values, mission, and vision. We encourage open dialogue and creative thinking, ensuring every aspect of your brand is thoroughly examined and understood. Discover the power of a clear, strategic vision with your Brand Blueprint. Let’s make your brand the best it can be.