MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy youthful market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV and social media.
BOS GLOBAL CAMPAIGN
Brandright helped BOS navigate their global growth strategy and supported their overall marketing function. Partnering with Workbench, we created a globally relevant campaign comprising of several video content pieces, encouraging consumers to “go BOS”.
MUKURU BRAND REFINEMENT
Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.
ROBERTSON WINERY IN-STORE CAMPAIGNS
South Africa’s largest winery by volume, Robertson Winery, tasked Brandright to conceptualize, design and execute their numerous sales-inducing consumer-facing campaigns within their retail trade network.
BIOTEEN LAUNCH
Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.
CAPE HERB & SPICE ADVERTISING
Export and white label specialists, Cape Herb & Spice, asked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across […]
UMOYA UNLIMITED REBRAND
Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.
OOBASOLAR LAUNCH
Market leaders in mortgage bond origination and comparison, Ooba, tasked us with introducing Ooba Solar, a fresh take and unique market offering for customers looking to finance and install a home solar solution.
