XNEELO ATL BRAND CAMPAIGN
Local website hosting guru’s, xneelo, required a new brand campaign to elevate the brand and resonate with both existing and prospective customers. Brandright conceptualized the “Big Ideas Need Strong Foundations” creative idea and then developed a comprehensive, brand awareness ATL campaign consisting of radio, OOH, digital and social channels.
HENTIES JUICE REBRAND
Western Cape’s favourite fruit juice brand, Henties, needed a holistic brand refresh, getting the brand relevant to modern consumers and primed for geographical growth. Brandright’s role was to refine the visual identity, build a new website, upgrade all product packaging and amplify brand awareness through social media channels.
HYGIENE HEROES LAUNCH
Leaders in commercial cleaning came together to form Hygiene Heroes, a new brand to advocate for better industrial cleaning practices and equipment in South Africa. Brandright was selected to build this brand from the ground up and spearhead this movement.
MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
BOS GLOBAL CAMPAIGN
Brandright helped BOS navigate their global growth strategy and supported their overall marketing function. Partnering with Workbench, we created a globally relevant campaign comprising of several video content pieces, encouraging consumers to “go BOS”.
MUKURU BRAND REFINEMENT
Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.
ROBERTSON WINERY IN-STORE CAMPAIGNS
South Africa’s largest winery by volume, Robertson Winery, tasked Brandright to conceptualize, design and execute their numerous sales-inducing consumer-facing campaigns within their retail trade network.
BIOTEEN LAUNCH
Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.
CAPE HERB & SPICE ADVERTISING
Export and white label specialists, Cape Herb & Spice, tasked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across […]