ROBERTSON WINERY IN-STORE CAMPAIGNS
South Africa’s largest winery by volume, Robertson Winery, tasked Brandright to conceptualize, design and execute their numerous sales-inducing consumer-facing campaigns within their retail trade network.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.
