CAPE UNION MART ATL
![](https://brandright.co.za/wp-content/uploads/2024/02/cape-union-mart-atl-1024x572.png)
We developed a number of TV ads, press ads, press ad concepts and integrated campaigns for Cape Union Mart. Brandright was specifically challenged to push the visual identity of the brand into a more progressive space.
BIOTEEN LAUNCH
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Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.
SPEC-SAVERS SUMMER PROMOTION
![](https://brandright.co.za/wp-content/uploads/2024/02/spec-savers-summer-promo-1024x568.png)
Brandright has produced Spec-Savers’ biggest and most important annual advertising campaign, the Spec-Savers Summer Promotion, since 2017.
DATAFREE LAUNCH
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We were asked to support an Australian tech company, Binu (which later become Datafree), launch a new mobile data-efficient platform within the South African market. We developed the brand strategy, visual identity, website and multiple advertising campaigns, resulting in over $7m of initial investment. We also launched their Moya app (like WhatsApp but without data […]
HOUSEME LAUNCH
![](https://brandright.co.za/wp-content/uploads/2024/02/house-me-1024x554.png)
We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.