XNEELO ATL BRAND CAMPAIGN
Local website hosting guru’s, xneelo, required a new brand campaign to elevate the brand and resonate with both existing and prospective customers. Brandright conceptualized the “Big Ideas Need Strong Foundations” creative idea and then developed a comprehensive, brand awareness ATL campaign consisting of radio, OOH, digital and social channels.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
MIVOICE LAUNCH
Brandright was selected to launch a new brand, MiVoice, a unique HR app enabling professional engagement between domestic workers and employers, offering both parties security, support and benefits. Over 100k website visits and 10k app downloads were achieved within the first 4-months of launch.