MUKURU BRAND REFINEMENT
Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.
UMOYA UNLIMITED REBRAND
Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.
INDUSTROCLEAN REFRESH
Leaders in commercial cleaning machines and equipment, Industroclean, required a full brand overhaul and an advertising reboot to attract new B2B customers and increase sales.
TOKARA REBRAND
One of South Africa’s most awarded wine brands, Tokara, needed a refresh. Brandright helped articulate a new mission and translated this into a new website, various estate collateral and signage design, magazine advertising and a suite of beautifully scripted videos.
WELWITSCHIA & ERAD REBRAND
Brandright was assigned the job of rebranding Namibian based hospital, Welwitschia Hospital, as well as Namibian radiology group, ERAD. Both brands went through a full rebranding exercise and emerged much stronger players within their respective markets.
MITCHELL’S BREWING REBRAND
Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.
