FRANKLEES LAUNCH
Siya Kolisi and Tim Whitehead asked us to develop a quality men’s underwear brand from scratch. We delivered the brand strategy, visual identity and primary distribution channel, their e-commerce website. Franklees has become a household brand name, secured retail presence within Cotton On stores nationwide and extended into women’s underwear and men’s socks.
HOUSEME LAUNCH
We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.
BIOTEEN LAUNCH
Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.