BRAMLEY SKINCARE ATL LAUNCH
Bramley skincare had been selling their tissue oils and other skincare products exclusively though PEP Stores. Deciding to expand into other national retailers, Bramley selected Brandright to lead the communications charge. The “To be a Woman is Beautiful” creative campaign was conceptualized, produced and rolled out into TV, social and digital channels. Bramley was now […]
MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
BOS GLOBAL CAMPAIGN
Brandright helped BOS navigate their global growth strategy and supported their overall marketing function. Partnering with Workbench, we created a globally relevant campaign comprising of several video content pieces, encouraging consumers to “go BOS”.
SPEC-SAVERS BRAND TV AD
We were tasked to develop an iconic brand TV ad for Spec-Savers. We wrote a story depicting the positive impact optometrists make on their customers’ lives. This ad was awarded 4th place in Kantar’s “Best Liked Ads of 2021” by the South African public.
MUKURU BRAND REFINEMENT
Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.
CAPE UNION MART ATL
We developed a number of TV ads, press ads, press ad concepts and integrated campaigns for Cape Union Mart. Brandright was specifically challenged to push the visual identity of the brand into a more progressive space.
ROBERTSON WINERY IN-STORE CAMPAIGNS
South Africa’s largest winery by volume, Robertson Winery, tasked Brandright to conceptualize, design and execute their numerous sales-inducing consumer-facing campaigns within their retail trade network.
XNEELO ATL BRAND CAMPAIGN
Local website hosting guru’s, xneelo, required a new brand campaign to elevate the brand and resonate with both existing and prospective customers. Brandright conceptualized the “Big Ideas Need Strong Foundations” creative idea and then developed a comprehensive, brand awareness ATL campaign consisting of radio, OOH, digital and social channels.
SPEC-SAVERS SUMMER PROMOTION
Brandright has produced Spec-Savers’ biggest and most important annual advertising campaign, the Spec-Savers Summer Promotion, since 2017.