Dutch motor vehicle wheel brand, Coro Wheels, selected Brandright to develop their complete brand from scratch. Covering name ideation and brand strategy to visual identity and website design, we confidently introduced this new automotive brand to European consumers.
Building a new European brand from scratch and differentiating it in a relatively conservative and crowded industry was the biggest challenge for Coro Wheels. Brandright, from day 1, has been our most important partner with their fresh and creative approach, continuously improving the value of our brand
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