Siya Kolisi and Tim Whitehead asked us to develop a quality men’s underwear brand from scratch. We delivered the brand strategy, visual identity and primary distribution channel, their e-commerce website. Franklees has become a household brand name, secured retail presence within Cotton On stores nationwide and extended into women’s underwear and men’s socks.
Brandright helped us develop the Franklees brand from inception. They provided us with a complete brand development and marketing solution – something we had very little experience in. As a startup, it’s great to be surrounded by a professional team with such integrity, guiding and advising us every step of the way.
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