MUKURU BRAND REFINEMENT

Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.

The team at Brandright have been truly transformational for us. They took time to understand who we were and tailored their approach accordingly; they’ve taken scales off our eyes, been balanced but frank in their assessments of our strengths and areas of opportunity, and provided crystal clear direction and practical support in terms of charting a course forward. They couldn’t come more highly recommended.

Andy Jury, CEO, Mukuru