BRAMLEY SKINCARE ATL LAUNCH
Bramley skincare had been selling their tissue oils and other skincare products exclusively though PEP Stores. Deciding to expand into other national retailers, Bramley selected Brandright to lead the communications charge. The “To be a Woman is Beautiful” creative campaign was conceptualized, produced and rolled out into TV, social and digital channels. Bramley was now […]
MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
MUKURU BRAND REFINEMENT
Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.
XNEELO ATL BRAND CAMPAIGN
Local website hosting guru’s, xneelo, required a new brand campaign to elevate the brand and resonate with both existing and prospective customers. Brandright conceptualized the “Big Ideas Need Strong Foundations” creative idea and then developed a comprehensive, brand awareness ATL campaign consisting of radio, OOH, digital and social channels.
CAPE HERB & SPICE ADVERTISING
Export and white label specialists, Cape Herb & Spice, tasked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across […]
UCT ONLINE HIGH SCHOOL ATL
Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising, which resulted […]
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue, mall-based billboards and road-side billboards.
HENTIES JUICE REBRAND
Western Cape’s favourite fruit juice brand, Henties, needed a holistic brand refresh, getting the brand relevant to modern consumers and primed for geographical growth. Brandright’s role was to refine the visual identity, build a new website, upgrade all product packaging and amplify brand awareness through social media channels.
UMOYA UNLIMITED REBRAND
Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.