South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue, mall-based billboards and road-side billboards.
We engaged Brandright over two years ago to help us with a brand refresh for Cellucity. Not only was their recommended brand strategy well received internally but the way they reimagined our visual identity was exactly what we needed. We used this strategy and style guide to update our offices, stores, website and customer broadsheets. Together, we introduced mall-based branding and road-side Digital Out of Home and as a sign of appreciation and commitment, we recently awarded Brandright our social media business too.
