MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
BOS GLOBAL CAMPAIGN
Brandright helped BOS navigate their global growth strategy and supported their overall marketing function. Partnering with Workbench, we created a globally relevant campaign comprising of several video content pieces, encouraging consumers to “go BOS”.
CAPE HERB & SPICE ADVERTISING
Export and white label specialists, Cape Herb & Spice, tasked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across […]
UCT ONLINE HIGH SCHOOL ATL
Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising, which resulted […]
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue, mall-based billboards and road-side billboards.
UMOYA UNLIMITED REBRAND
Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.
OOBASOLAR LAUNCH
Market leaders in mortgage bond origination and comparison, Ooba, tasked us with introducing Ooba Solar, a fresh take and unique market offering for customers looking to finance and install a home solar solution.
INDUSTROCLEAN REFRESH
Leaders in commercial cleaning machines and equipment, Industroclean, required a full brand overhaul and an advertising reboot to attract new B2B customers and increase sales.
WELWITSCHIA & ERAD REBRAND
Brandright was assigned the job of rebranding Namibian based hospital, Welwitschia Hospital, as well as Namibian radiology group, ERAD. Both brands went through a full rebranding exercise and emerged much stronger players within their respective markets.