MITCHELL’S BREWING REBRAND
Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.
MIVOICE LAUNCH
Brandright was selected to launch a new brand, MiVoice, a unique HR app enabling professional engagement between domestic workers and employers, offering both parties security, support and benefits. Over 100k website visits and 10k app downloads were achieved within the first 4-months of launch.
HOUSEME LAUNCH
We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue and mall-based billboards. But wait until you experience […]
GLC BRAND REFRESH
GLC, a subsidiary of Lufthansa Airlines and an expert in remote aviation services, required a complete brand overhaul to keep them relevant on the global aviation stage. Brandright delivered a top-to-toe solution resulting in a future-fit brand ready to take to the skies.
UCT ONLINE HIGH SCHOOL ATL
Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising.
