UCT ONLINE HIGH SCHOOL ATL
Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising, which resulted […]
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue, mall-based billboards and road-side billboards.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.
UMOYA UNLIMITED REBRAND
Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.
OOBASOLAR LAUNCH
Market leaders in mortgage bond origination and comparison, Ooba, tasked us with introducing Ooba Solar, a fresh take and unique market offering for customers looking to finance and install a home solar solution.
INDUSTROCLEAN REFRESH
Leaders in commercial cleaning machines and equipment, Industroclean, required a full brand overhaul and an advertising reboot to attract new B2B customers and increase sales.
CORO WHEELS LAUNCH
Dutch motor vehicle wheel brand, Coro Wheels, selected Brandright to develop their complete brand from scratch. Covering name ideation and brand strategy to visual identity and website design, we confidently introduced this new automotive brand to European consumers.
TOKARA REBRAND
One of South Africa’s most awarded wine brands, Tokara, needed a refresh. Brandright helped articulate a new mission and translated this into a new website, various estate collateral and signage design, magazine advertising and a suite of beautifully scripted videos.
WELWITSCHIA & ERAD REBRAND
Brandright was assigned the job of rebranding Namibian based hospital, Welwitschia Hospital, as well as Namibian radiology group, ERAD. Both brands went through a full rebranding exercise and emerged much stronger players within their respective markets.
MITCHELL’S BREWING REBRAND
Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.