INDUSTROCLEAN REFRESH
Leaders in commercial cleaning machines and equipment, Industroclean, required a full brand overhaul and an advertising reboot to attract new B2B customers and increase sales.
CORO WHEELS LAUNCH
Dutch motor vehicle wheel brand, Coro Wheels, selected Brandright to develop their complete brand from scratch. Covering name ideation and brand strategy to visual identity and website design, we confidently introduced this new automotive brand to European consumers.
TOKARA REBRAND
One of South Africa’s most awarded wine brands, Tokara, needed a refresh. Brandright helped articulate a new mission and translated this into a new website, various estate collateral and signage design, magazine advertising and a suite of beautifully scripted videos.
WELWITSCHIA & ERAD REBRAND
Brandright was assigned the job of rebranding Namibian based hospital, Welwitschia Hospital, as well as Namibian radiology group, ERAD. Both brands went through a full rebranding exercise and emerged much stronger players within their respective markets.
MITCHELL’S BREWING REBRAND
Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.
MIVOICE LAUNCH
Brandright was selected to launch a new brand, MiVoice, a unique HR app enabling professional engagement between domestic workers and employers, offering both parties security, support and benefits. Over 100k website visits and 10k app downloads were achieved within the first 4-months of launch.
DATAFREE LAUNCH
We were asked to support an Australian tech company, Binu (which later become Datafree), launch a new mobile data-efficient platform within the South African market. We developed the brand strategy, visual identity, website and multiple advertising campaigns, resulting in over $7m of initial investment. We also launched their Moya app (like WhatsApp but without data […]
FRANKLEES LAUNCH
Siya Kolisi and Tim Whitehead asked us to develop a quality men’s underwear brand from scratch. We delivered the brand strategy, visual identity and primary distribution channel, their e-commerce website. Franklees has become a household brand name, secured retail presence within Cotton On stores nationwide and extended into women’s underwear and men’s socks.
HOUSEME LAUNCH
We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue and mall-based billboards. But wait until you experience […]
