MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
UCT ONLINE HIGH SCHOOL ATL
Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising, which resulted […]
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue, mall-based billboards and road-side billboards.
MIVOICE LAUNCH
Brandright was selected to launch a new brand, MiVoice, a unique HR app enabling professional engagement between domestic workers and employers, offering both parties security, support and benefits. Over 100k website visits and 10k app downloads were achieved within the first 4-months of launch.
GLC BRAND REFRESH
GLC, a subsidiary of Lufthansa Airlines and an expert in remote aviation services, required a complete brand overhaul to keep them relevant on the global aviation stage. Brandright delivered a top-to-toe solution resulting in a future-fit brand ready to take to the skies.