BRAMLEY SKINCARE ATL LAUNCH
Bramley skincare had been selling their tissue oils and other skincare products exclusively though PEP Stores. Deciding to expand into other national retailers, Bramley selected Brandright to lead the communications charge. The “To be a Woman is Beautiful” creative campaign was conceptualized, produced and rolled out into TV, social and digital channels. Bramley was now […]
MOBICRED ATL
Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.
RCS REBOOT CAMPAIGN
South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran […]
SPEC-SAVERS BRAND TV AD
We were tasked to develop an iconic brand TV ad for Spec-Savers. We wrote a story depicting the positive impact optometrists make on their customers’ lives. This ad was awarded 4th place in Kantar’s “Best Liked Ads of 2021” by the South African public.
MUKURU BRAND REFINEMENT
Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.
CAPE UNION MART ATL
We developed a number of TV ads, press ads, press ad concepts and integrated campaigns for Cape Union Mart. Brandright was specifically challenged to push the visual identity of the brand into a more progressive space.
SPEC-SAVERS SUMMER PROMOTION
Brandright has produced Spec-Savers’ biggest and most important annual advertising campaign, the Spec-Savers Summer Promotion, since 2017.
CAPE HERB & SPICE ADVERTISING
Export and white label specialists, Cape Herb & Spice, tasked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across […]
UCT ONLINE HIGH SCHOOL ATL
Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising, which resulted […]
CELLUCITY BRAND REFINEMENT
South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue, mall-based billboards and road-side billboards.