BOS GLOBAL CAMPAIGN
Brandright helped BOS navigate their global growth strategy and supported their overall marketing function. Partnering with Workbench, we created a globally relevant campaign comprising of several video content pieces, encouraging consumers to “go BOS”.
BIOTEEN LAUNCH
Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.
UMOYA UNLIMITED REBRAND
Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.
OOBASOLAR LAUNCH
Market leaders in mortgage bond origination and comparison, Ooba, tasked us with introducing Ooba Solar, a fresh take and unique market offering for customers looking to finance and install a home solar solution.
INDUSTROCLEAN REFRESH
Leaders in commercial cleaning machines and equipment, Industroclean, required a full brand overhaul and an advertising reboot to attract new B2B customers and increase sales.
CORO WHEELS LAUNCH
Dutch motor vehicle wheel brand, Coro Wheels, selected Brandright to develop their complete brand from scratch. Covering name ideation and brand strategy to visual identity and website design, we confidently introduced this new automotive brand to European consumers.
TOKARA REBRAND
One of South Africa’s most awarded wine brands, Tokara, needed a refresh. Brandright helped articulate a new mission and translated this into a new website, various estate collateral and signage design, magazine advertising and a suite of beautifully scripted videos.
NEW SUGAR STUDIOS WEBSITE
We were given the daunting task of developing a website worthy of the internationally renowned stop motion animation studio, New Sugar Studios. Needless to say, we had fun doing it.
MITCHELL’S BREWING REBRAND
Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.
