WELWITSCHIA & ERAD REBRAND
Brandright was assigned the job of rebranding Namibian based hospital, Welwitschia Hospital, as well as Namibian radiology group, ERAD. Both brands went through a full rebranding exercise and emerged much stronger players within their respective markets.
EXECUSPECS
Premium eyewear brand, Execuspecs, have required various fashion–led campaigns to reaffirm their position in the market. Brandright has produced TV ads, photographic shoots for in-store and digital advertising, as well as video content for their social channels.
MITCHELL’S BREWING REBRAND
Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.
JEEVES DESIGN
Global leaders in heated towel rails, Jeeves, asked Brandright to progress their visual identity resulting in multiple magazine adverts, brochureware and a new website.
MIVOICE LAUNCH
Brandright was selected to launch a new brand, MiVoice, a unique HR app enabling professional engagement between domestic workers and employers, offering both parties security, support and benefits. Over 100k website visits and 10k app downloads were achieved within the first 4-months of launch.
DATAFREE LAUNCH
We were asked to support an Australian tech company, Binu (which later become Datafree), launch a new mobile data-efficient platform within the South African market. We developed the brand strategy, visual identity, website and multiple advertising campaigns, resulting in over $7m of initial investment. We also launched their Moya app (like WhatsApp but without data […]
FRANKLEES LAUNCH
Siya Kolisi and Tim Whitehead asked us to develop a quality men’s underwear brand from scratch. We delivered the brand strategy, visual identity and primary distribution channel, their e-commerce website. Franklees has become a household brand name, secured retail presence within Cotton On stores nationwide and extended into women’s underwear and men’s socks.
HOUSEME LAUNCH
We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.
GLC BRAND REFRESH
GLC, a subsidiary of Lufthansa Airlines and an expert in remote aviation services, required a complete brand overhaul to keep them relevant on the global aviation stage. Brandright delivered a top-to-toe solution resulting in a future-fit brand ready to take to the skies.
SNUZA DIGITAL CAMPAIGN
Snuza, a global baby breathing monitor brand, required a digital focused campaign to generate sales in the USA. Brandright was tasked to generate awareness and drive sales through their US-based Amazon store via an integrated digital campaign utilizing: Amazon advertising, Amazon optimization, SEO, paid Google search and paid social media advertising.