HYGIENE HEROES LAUNCH
Leaders in commercial cleaning came together to form Hygiene Heroes, a new brand to advocate for better industrial cleaning practices and equipment in South Africa. Brandright was selected to build this brand from the ground up and spearhead this movement.
BIOTEEN LAUNCH
Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.
ELLA REPOSITIONING
We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.