Work

Online shopping digital credit provider, Mobicred, wanted to make a big splash and introduce itself to new customers ahead of the lucrative Black November and festive season. We put the brand in lights, literally, on TV and large Billboard formats.

South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy youthful market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV and social media.

Brandright helped BOS navigate their global growth strategy and supported their overall marketing function. Partnering with Workbench, we created a globally relevant campaign comprising of several video content pieces, encouraging consumers to “go BOS”.

We were tasked to develop an iconic brand TV ad for Spec-Savers. We wrote a story depicting the positive impact optometrists make on their customers’ lives. This ad was awarded 4th place in Kantar’s “Best Liked Ads of 2021” by the South African public.

Brandright, partnered by Workbench and Initiative Media, was asked to reposition the African money transfer brand and develop a brand-awareness, credibility-building integrated campaign to reintroduce itself to the market. Not only did brand recognition scores increase but the average monthly transfer volume increased 3X post the relaunch campaign.

We developed a number of TV ads, press ads, press ad concepts and integrated campaigns for Cape Union Mart. Brandright was specifically challenged to push the visual identity of the brand into a more progressive space.

South Africa’s largest winery by volume, Robertson Winery, tasked Brandright to conceptualize, design and execute their numerous sales-inducing consumer-facing campaigns within their retail trade network.

Brandright was selected to launch a new nutraceutical brand focused exclusively on teenagers, Bioteen Health. From strategy to design to advertising, we birthed this unique brand into the South African market.

Brandright has produced Spec-Savers’ biggest and most important annual advertising campaign, the Spec-Savers Summer Promotion, since 2017.

We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy.

Export and white label specialists, Cape Herb & Spice, asked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across […]

Brandright was briefed to perform a brand refresh for Integrated Hospitality Solutions, the B2B specialists in remote site accommodation, supporting collective living predominantly for the mining sector across Africa. Umoya Unlimited was born.

Market leaders in mortgage bond origination and comparison, Ooba, tasked us with introducing Ooba Solar, a fresh take and unique market offering for customers looking to finance and install a home solar solution.

Leaders in commercial cleaning machines and equipment, Industroclean, required a full brand overhaul and an advertising reboot to attract new B2B customers and increase sales.

Dutch motor vehicle wheel brand, Coro Wheels, selected Brandright to develop their complete brand from scratch. Covering name ideation and brand strategy to visual identity and website design, we confidently introduced this new automotive brand to European consumers.

One of South Africa’s most awarded wine brands, Tokara, needed a refresh. Brandright helped articulate a new mission and translated this into a new website, various estate collateral and signage design, magazine advertising and a suite of beautifully scripted videos.

We were given the daunting task of developing a website worthy of the internationally renowned stop motion animation studio, New Sugar Studios. Needless to say, we had fun doing it.

Brandright was assigned the job of rebranding Namibian based hospital, Welwitschia Hospital, as well as Namibian radiology group, ERAD. Both brands went through a full rebranding exercise and emerged much stronger players within their respective markets.

Premium eyewear brand, Execuspecs, have required various fashion–led campaigns to reaffirm their position in the market. Brandright has produced TV ads, photographic shoots for in-store and digital advertising, as well as video content for their social channels.

Bringing South Africa’s first craft beer brand into the future was a once in a lifetime opportunity. The Knysna based Mitchell’s Brewing required a full rebrand from top to toe.

Global leaders in heated towel rails, Jeeves, asked Brandright to progress their visual identity resulting in multiple magazine adverts, brochureware and a new website.

Brandright was selected to launch a new brand, MiVoice, a unique HR app enabling professional engagement between domestic workers and employers, offering both parties security, support and benefits. Over 100k website visits and 10k app downloads were achieved within the first 4-months of launch.

We were asked to support an Australian tech company, Binu (which later become Datafree), launch a new mobile data-efficient platform within the South African market. We developed the brand strategy, visual identity, website and multiple advertising campaigns, resulting in over $7m of initial investment. We also launched their Moya app (like WhatsApp but without data […]

Siya Kolisi and Tim Whitehead asked us to develop a quality men’s underwear brand from scratch. We delivered the brand strategy, visual identity and primary distribution channel, their e-commerce website. Franklees has become a household brand name, secured retail presence within Cotton On stores nationwide and extended into women’s underwear and men’s socks.

We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.

South Africa’s leading mall-based cellphone store chain, Cellucity, required a brand refresh to position itself positively for the future. A new brand strategy resulted in a logo upgrade and a comprehensive visual identity development, which in turn resulted in design and messaging improvements to their monthly catalogue and mall-based billboards. But wait until you experience […]

GLC, a subsidiary of Lufthansa Airlines and an expert in remote aviation services, required a complete brand overhaul to keep them relevant on the global aviation stage. Brandright delivered a top-to-toe solution resulting in a future-fit brand ready to take to the skies.

Innovators and disruptors in digital learning, UCT Online High School, asked Brandright to help them refine their brand essence resulting in the line, “Get ahead. Stay ahead”. Informed by a Communication Strategy, we took this refined brand messaging to the South African market via an integrated campaign led by some standout radio advertising.