South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy youthful market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV and social media.
Brandright deliver consistently hard-working, practical yet beautiful campaigns. The team works hard to meet the brief and over-deliver on expectations plus they’re not precious (they understand we know our business best) yet they back themselves with their strategic insights and creative product. Brandright epitomise contemporary agencies – agile, flexible, future-facing, yet engaging, human and fun.
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