We were briefed to launch start-up and PropTech disrupter, HouseME, into the South African market. We owned the full marketing discipline and over the period HouseME raised R30m in funding, scaled to 1000 landlord leases under management, experienced a cost–per–acquisition drop of 60% and their CEO became a sought-after industry commentator.
Brandright have generated from scratch a brand strategy that has seen our company grow from an unknown entity into one of the most recognizable players in our industry. We have benefited from world-class advice such that the position of CMO has become redundant for our company.
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