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CAPE HERB & SPICE ADVERTISING

Export and white label specialists, Cape Herb & Spice, tasked Brandright to help grow their own brand within the local consumer market. Once we refined their brand, we developed a progressive campaign making use of TV and Influencers to get the brand out there and resonating. One video received over 22 million views alone across the TikTok and Instagram social platforms. We followed this up with three TV ads involving talking spice shakers complimented by cheeky digital billboards, magazine ads and vehicle branding.

Advertising Creative, Brand Strategy, Communication Strategy, Influencers, Social Media, TV, Visual Identity

The Brandright team managed to completely immerse themselves in our brand in record time and add colour and depth to our blueprint that we had never managed to articulate ourselves. Their communication strategy was considered, creative and clear – making decisions easy. Execution was well managed. We are very impressed with the body of work and results from our campaigns and look forward to more great results out of this partnership.

Shelley Barnard, Marketing, Cape Herb & Spice