ELLA REPOSITIONING

We helped transition Ella Coffee, a unique market-first product, from an alternative cappuccino to a healthy energy drink, Ella Energy. Developing bespoke point-of-sale counter-top units and other trade collateral were crucial to the growth strategy. 

We migrated our marketing efforts to Brandright and could not be happier. They have championed our transition into the healthy energy beverage category and redirected our sales and distribution strategy resulting in standout trade collateral. They’re giving our website a revamp and their digital campaign is already showing steady improvements. If you’re a start-up looking for effective and cost-effective marketing, get hold of the Brandright team.

Neil Hellmann, CEO, Ella Energy