South Africa’s most established retail consumer finance provider, RCS, awarded Brandright the task of developing a crucial consumer campaign, repositioning the brand for a more savvy, youthful, Gauteng-based market. The “For the life you’re making” campaign was conceptualized, executed and launched via over 100 billboard sites, TV, radio and social media. This integrated campaign ran for 2-years resulting in a significant increase in new customer applications over the time period.
